BRAND STORY
The name AZURA comes from ancient Greek, inspired by “Kallista” (Καλλίστη), meaning “most beautiful” or “perfect beauty”. In Greek mythology, Azura is a goddess of splendid beauty, elegance, charm and grace. This name not only evokes the image of a beautiful face but also symbolizes sophistication, elegance and luxury.
Azura Cruise is a tribute to the sublime beauty of Ha Long Bay – one of the most majestic natural wonders in the world. We believe that the spirit of Azura will blend into every wave, wind and emerald island, contributing to preserving the endless beauty of Ha Long Bay, for future generations to continue to admire and be proud of.
VISION & MISSION
Azura offers visitors a complete journey, where the elegant beauty blends with the authenticity of Ha Long Bay. We hope that each trip is not only an opportunity to admire the majestic natural scenery but also an opportunity for visitors to immerse themselves in the unique cultural identity, bringing back extremely memorable memories.
Mission
Azura Cruise’s mission is to spread the majestic beauty of Vietnam’s coastal landscape, transforming the natural wonders of Ha Long Bay into emotional experiences that touch the hearts of every visitor.
Vision
Azura is not just a cruise, but also a cultural melting pot where visitors from all over the world can immerse themselves in the quintessence of Vietnamese heritage and traditional values that stand the test of time.